Overview

• Conner Ives debuted the 'Protect the Dolls' T-shirt at London Fashion Week in February 2025, later selling it to fundraise for Trans Lifeline.
• The T-shirt's slogan uses 'dolls' as an affectionate term for transgender women, aiming to highlight trans visibility and allyship.
• Celebrity endorsements from figures like Pedro Pascal, Troye Sivan, and Tilda Swinton helped propel the shirt to viral status in April 2025.
• As of late April 2025, the shirt has sold out, raised over $250,000 for Trans Lifeline, and remains available for pre-order.
• The initiative emerged in response to increasing legislative attacks on transgender rights, using fashion as a medium for activism.