Coors Light Launches 'Mondays Light' Promotion After Advertising Typo

The beer brand turns a marketing blunder into a limited-time campaign targeting post-Super Bowl blues.

Coors Light's recent advertising campaign included a typo, replacing 'refreshment' with 'refershment,' which the company humorously attributed to 'a case of the Mondays.'
The company has introduced a limited-time 'Mondays Light' 12-pack, available nationwide, to capitalize on the error and lighten the mood of the Monday after the Super Bowl.
The promotion includes special packaging and a television ad that dubs the Monday after the Super Bowl as 'the worst Monday of the year.'
In Canada, the 'Mondays Light' promotion features 24-packs instead of the 12-packs offered in the U.S.
The campaign comes as Coors Light faces declining sales, with the brand seeking to reignite consumer interest in the domestic premium beer category.