Overview

• CopenPay, Copenhagen's eco-reward program, returns in 2025 with triple the attractions and a nine-week duration, following a successful 2024 pilot.
• Visitors earn perks such as free entry, discounts, and guided tours at 90 venues by choosing sustainable transport or performing eco-friendly actions.
• New incentives include rewards for arriving by train, electric car, or public transport, alongside actions like litter collection and seed planting.
• The program relies on self-reporting for most actions but requires proof, such as train tickets or photos, for select rewards.
• Last year's pilot saw a 29% rise in bike rentals, significant litter collection, and 98% of participants recommending the initiative.