Dallas Cowboys Crowned World's Most Valuable Sports Team at $9.2 Billion

Despite a lack of recent Super Bowl victories, the Cowboys' strong marketing and sponsorship deals secure their top spot, while championship wins don't guarantee higher franchise value.

The Dallas Cowboys are the world's most valuable sports team at $9.2 billion, according to Sportico's latest franchise valuations.
Despite not winning a Super Bowl since 1996, the Cowboys' extensive sponsorship deals and marketing strategies have maintained their high value.
The Kansas City Chiefs, despite winning back-to-back Super Bowls, rank 33rd on the list, highlighting that championship wins do not directly correlate to franchise value.
NFL franchises dominate the list of most valuable sports teams, with all 32 teams ranking in the top 53 globally.
The study also reveals that fanbase sentiment, such as the Cowboys being considered the most heartbroken, does not significantly impact franchise value.