Dana White Announces New Boxing Promotion Backed by Saudi Investment

The UFC president partners with Turki Alalshikh and TKO Group to address longstanding issues in boxing, promising improved pacing and production.

Dana White has officially launched a new boxing promotion in partnership with Saudi sports figure Turki Alalshikh and TKO Group Holdings.
The initiative aims to address criticisms of boxing's slow pacing and disorganized events by improving fight scheduling and production quality.
Fighters will have access to UFC Performance Institute resources, including training, rehab, and nutrition, with centers planned in Las Vegas, Mexico City, and Shanghai.
The promotion's ambitious plans include developing global talent and potentially reshaping the boxing landscape, raising concerns among existing promoters about a potential monopoly.
While Dana White has ruled out crossover fights between MMA and boxing, fans remain divided on whether this new venture will revitalize the sport or consolidate power further.