Deion Sanders Criticizes Late Kickoff for Colorado vs. Kansas State Clash

Colorado's head coach questions the logic behind scheduling prime-time games that start late, citing viewer engagement concerns.

Deion Sanders, head coach of Colorado Buffaloes, expressed frustration over the 8:15 p.m. local kickoff against Kansas State, calling it 'stupid.'
Sanders highlighted that late start times could negatively impact viewership, as many potential viewers might be asleep.
Despite the late hours, Colorado games have consistently attracted large audiences, with a past game drawing 9.3 million viewers.
Sanders had hoped for earlier game times after Colorado's move from the Pac-12 to the Big 12, but late starts remain common.
Colorado, currently on a three-game winning streak, will face their first ranked opponent of the season in Kansas State.