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Delta Backtracks Some Changes to Loyalty Program After Customer Backlash

  • Delta originally announced spending-based changes to SkyMiles program in mid-September, shifting focus from flights to dollars spent.
  • Higher requirements for elite status levels and restricted airport lounge access sparked customer complaints.
  • In response, Delta lowered thresholds for status, allowed more lounge visits for some, and introduced new lifetime elite benefits.
  • Spending remains primary metric for status qualification starting in 2025, but requirements increased less than originally proposed.
  • Revisions attempt to address customer concerns, but core changes moving loyalty program to be spending-focused remain.
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