Demi Lovato Named Brand Ambassador for Xeomin

The partnership emphasizes empowerment and authenticity, aligning with the 'Beauty on Your Terms' campaign.

Demi Lovato has been announced as the new brand ambassador for Xeomin, an anti-wrinkle injectable.
Lovato emphasizes empowerment and authenticity in her partnership with Xeomin, aligning with the brand's 'Beauty on Your Terms' campaign.
The singer shares her personal beauty routine, including her use of Xeomin every three months, and her preference for a natural look.
Lovato's involvement with Xeomin is part of a broader strategy to introduce younger adults to injectables.
The partnership is celebrated for embracing individuality and removing the stigma around injectables.