Overview

• American Bridge 21st Century launches a $25 million ad blitz in Michigan, Pennsylvania, and Wisconsin, featuring personal stories from voters affected by abortion policies.
• The ads are part of a broader $140 million effort aimed at deterring a second Trump presidency by highlighting the potential risks to abortion access.
• Testimonials include healthcare professionals and affected individuals who oppose Trump’s stance on abortion, emphasizing personal freedom over political control.
• The campaign targets a diverse voter base, including moderates, swing voters, and conservatives disillusioned with Trump’s rhetoric.
• Future ad waves are planned for the summer, signaling a sustained effort to impact voter opinion through personal narratives.