DeSantis Super PAC Cancels Ad Buys, Shifts Focus to Grassroots

As Never Back Down pulls TV ads, Fight Right and newly formed Good Fight ramp up support for DeSantis' campaign.

Never Back Down, the super PAC supporting Florida Gov. Ron DeSantis' presidential campaign, has cancelled $2.5 million in ad buys in Iowa and New Hampshire, key early voting states.
Following a series of departures and internal disagreements, the super PAC is shifting its focus to grassroots operations, while another pro-DeSantis super PAC, Fight Right, takes over TV advertising.
Fight Right plans to spend over $2.5 million on TV ads in Iowa, including a $1.3 million anti-Nikki Haley ad.
Despite the support from these super PACs, DeSantis is currently trailing behind former President Donald Trump in the polls in both Iowa and New Hampshire.
A third pro-DeSantis super PAC, Good Fight, has recently formed and begun placing ad reservations targeting Iowa.