DFL Faces Pressure in Resumed Bundesliga TV Rights Auction

Following a lengthy delay and legal disputes, the Bundesliga's TV rights auction is set to restart with Sky and DAZN vying for lucrative packages.

The Deutsche Fußball Liga (DFL) is set to restart the auction for Bundesliga TV rights after a 224-day delay caused by legal disputes.
Clubs are eager to learn the financial outcomes for the next four seasons, as current revenues average around 1.1 billion euros per season.
DAZN had previously outbid Sky by 320 million euros for a package of games, but Sky was initially awarded the contract before losing it through arbitration.
Sky faces financial challenges, including significant losses and a requirement to repay miscalculated ad revenues in the UK, which could impact their bidding strategy.
The auction process has been shortened by two days, with results expected by December 5, although further legal challenges could cause delays.