Disney+ Expands Streaming Options with New Linear Channels

Disney+ is set to introduce new 24/7 linear channels featuring Star Wars and Marvel content, blending traditional TV experiences with modern streaming.

Disney+ plans to launch linear channels with set programming, including Star Wars and Marvel-themed content.
The channels will operate like traditional TV but require a Disney+ subscription and will not be free.
This move aims to increase viewer engagement and advertising revenue by offering continuous, themed programming.
Experts suggest that linear channels could help streaming services tap into the nostalgia of traditional TV while utilizing their extensive content libraries.
The initiative reflects a broader trend in streaming services adopting strategies from traditional cable TV to attract and retain subscribers.