Disney Explores New Media Opportunities for Figment Character

CEO Bob Iger announces plans to consider Figment-focused series or short-form videos following fan and shareholder interest.

Disney CEO Bob Iger revealed plans to explore creating content centered on Figment, including a possible series or short-form videos.
Figment, a beloved character from EPCOT's Journey Into Imagination attraction, has been a fan favorite since his debut in 1983 but has had limited media presence.
Repeated shareholder and fan inquiries about Figment influenced Iger's decision to direct Disney's creative teams to consider new projects.
The initiative aligns with Disney's strategy of leveraging theme park characters for broader media while appealing to younger audiences through short-form content platforms like TikTok and YouTube.
The status of a previously reported Figment feature film, announced in 2022 with Seth Rogen’s Point Grey attached, remains unclear.