Disney Reports 5% Increase in 2024-25 Upfront Ad Sales

Growth driven by sports, streaming, and innovative ad formats, with significant gains in women's sports and multicultural partnerships.

Ad revenue and volume increased by 5% year-over-year, surpassing $9 billion.
Sports and streaming saw double-digit growth in commitments, with women's sports up triple digits.
Disney+ and Hulu streaming ad commitments rose 10%, bolstered by new bundled offerings.
Performance marketing deals increased by 19%, and multicultural ad commitments grew by 15%.
Strong interest from sectors like international auto, beverages, food, personal care, financial services, and travel.