Disney+ to Introduce Live Channels and Enhanced Personalization

New features aim to boost viewer engagement by combining scheduled content with advanced recommendation algorithms.

Disney+ plans to launch live channels featuring popular franchises like the Marvel Cinematic Universe and The Simpsons.
The service will use more sophisticated algorithms for personalized content recommendations and promotional art.
Subscribers may receive email reminders to finish partially-watched shows.
These updates are part of Disney's strategy to increase user engagement and reduce churn.
The features are expected to roll out within the next six months.