Dollar General Faces Mixed Results with Store Closures and Consumer Struggles

The discount retailer reports strong sales growth but warns of worsening financial pressures on its core customers.

Dollar General announced plans to close 96 stores and 45 Popshelf locations, representing less than 1% of its total store base, following a portfolio review.
The company reported fourth-quarter 2024 revenue of $10.3 billion, surpassing expectations, but profits fell short due to $232 million in charges tied to store closures and other adjustments.
CEO Todd Vasos highlighted that inflation continues to strain lower-income customers, with many struggling to afford basic necessities and some cutting back even on essentials.
Despite challenges, Dollar General is expanding its delivery services, aiming to offer same-day delivery from 10,000 stores by the end of 2025 to attract rural customers and boost loyalty.
Higher-income shoppers are increasingly turning to discount retailers like Dollar General, as economic pressures drive a shift in shopping habits across income levels.