Domino’s Adds Stuffed Crust Pizza to U.S. Menu After Decades of Hesitation

The pizza giant introduces Parmesan Stuffed Crust to attract younger customers and recover lost market share.

Domino’s launches its first-ever Parmesan Stuffed Crust pizza in the U.S., featuring mozzarella-filled crust with parmesan and garlic seasoning.
The company aims to win back 13 million annual customers who previously chose competitors like Pizza Hut, Papa John’s, and Little Caesars for stuffed crust offerings.
Domino’s spent three years and eight recipe iterations developing the stuffed crust, supported by new equipment and extensive staff training across its 7,000 U.S. locations.
The new menu addition is part of a broader strategy to address slowing sales growth, with same-store sales rising only 0.4% in the most recent quarter.
To promote the launch, Domino’s is offering $250,000 in giveaways for customers who upload receipts from competitor stuffed crust purchases.