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Donatella Versace Passes Creative Torch to Dario Vitale in Historic Leadership Shift

For the first time in 47 years, Versace's creative direction will be led by someone outside the founding family as Donatella transitions to a chief brand ambassador role.

  • Dario Vitale, a rising star in Milan's fashion scene, has been appointed Versace's new chief creative officer, succeeding Donatella Versace.
  • Donatella will remain with the brand as chief brand ambassador, continuing her legacy as the face and spirit of Versace.
  • Vitale's debut collection will be the first in the brand's history not overseen by a member of the Versace family, marking a major transition for the house.
  • The appointment comes as speculation grows over a potential sale of Versace by its parent company, Capri Holdings, with Prada Group among rumored interested buyers.
  • Vitale brings extensive experience from his tenure at Miu Miu, where he helped drive significant growth, and is expected to bring fresh vision to Versace's future.
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