Donatella Versace Steps Down as Creative Director After Nearly Three Decades
The iconic designer transitions to a brand ambassador role as Dario Vitale takes over creative leadership of the luxury fashion house.
- Donatella Versace announced her departure as creative director of Versace, a position she has held since 1997, following the murder of her brother Gianni Versace.
- Dario Vitale, formerly of Miu Miu, will assume the role of creative director starting April 1, marking the first time the brand will not be led by a member of the Versace family.
- Donatella will remain with the company as its chief brand ambassador, emphasizing her ongoing commitment to the house's legacy and values.
- The leadership change occurs amid speculation of a potential acquisition of Versace by Prada Group, though no formal announcements have been made regarding a sale.
- Versace CEO John D. Idol described the succession as part of a strategic plan to position the brand for future growth, including a return to its bold design roots and a focus on expanding its customer base.
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