Dr Pepper Surpasses Pepsi as America's Second Most Popular Soda
After decades of trailing behind, Dr Pepper edges out Pepsi in market share, driven by innovative flavors and strategic marketing.
- Dr Pepper now holds 8.3% of the U.S. soda market, slightly ahead of Pepsi's 8.3%.
- Coca-Cola remains the top soda brand with a 19.2% market share.
- Dr Pepper's rise is attributed to new flavors and effective marketing strategies.
- Pepsi's focus on zero-sugar lines and broader food business may have impacted its soda market position.
- Dr Pepper's unique blend of 23 flavors has gained popularity, especially among younger consumers.