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Dr Pepper Surpasses Pepsi as America's Second Most Popular Soda

After decades of trailing behind, Dr Pepper edges out Pepsi in market share, driven by innovative flavors and strategic marketing.

  • Dr Pepper now holds 8.3% of the U.S. soda market, slightly ahead of Pepsi's 8.3%.
  • Coca-Cola remains the top soda brand with a 19.2% market share.
  • Dr Pepper's rise is attributed to new flavors and effective marketing strategies.
  • Pepsi's focus on zero-sugar lines and broader food business may have impacted its soda market position.
  • Dr Pepper's unique blend of 23 flavors has gained popularity, especially among younger consumers.
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