Overview

• Dwyane Wade was officially announced as the face of the iconic Aramis fragrance at the 2025 Met Gala themed 'Superfine: Tailoring Black Style.'
• The campaign marks Wade’s first major fragrance endorsement, fulfilling a personal dream he has held since childhood.
• Wade’s connection to scent stems from his upbringing in Chicago, where he shared his first fragrance memory of Cool Water with his father and brothers.
• The partnership with Aramis positions the brand as a key player within Estée Lauder’s $21.7 billion fragrance portfolio.
• Wade’s Met Gala appearance highlighted his commitment to self-expression through fashion and grooming, aligning with the event’s celebration of Black cultural and tailoring excellence.