Easter Products Hit Shelves Before New Year’s, Stirring Mixed Reactions

Retailers stock Easter chocolates and treats months early, drawing criticism and some praise for their forward planning.

Supermarkets including Tesco, Morrisons, Sainsbury’s, B&M, and Co-op are selling Easter products such as chocolate eggs and hot cross buns before New Year’s Eve.
Shoppers have expressed frustration on social media, criticizing the early sales as overly commercial and poorly timed given the proximity to Christmas.
Some customers and retail workers noted that Christmas items are still on shelves, making the appearance of Easter products feel rushed and chaotic.
Others, including a marketing consultant, viewed the move as forward-thinking but emphasized the need for businesses to balance planning with consumer sentiment.
This trend of early seasonal product rollouts is not new, with some recalling similar practices in retail dating back nearly two decades.