Elon Musk Offers Free X Premium Access to Users with Significant Followers

The initiative aims to boost user retention amid reports of declining active users, offering enhanced features to qualifying accounts.

Elon Musk announces free X Premium and Premium+ access for accounts with over 2,500 and 5,000 verified subscriber followers, respectively.
The move aims to retain users amid declining daily active users on X, with significant drops reported in the U.S. and globally.
Premium features include ad reduction, longer posts, and access to the AI chatbot Grok, while Premium+ also offers ad-free browsing and article posting.
Critics question the impact of the changes, noting the small number of accounts that could qualify based on current subscriber levels.
X denies claims of falling user numbers, asserting growth contrary to external research findings.