Emily Oberg Opens First Flagship Store for Her Streetwear Brand Sporty & Rich
- Sporty & Rich started as an Instagram mood board and quickly gained popularity.
- The brand expanded offerings beyond streetwear to jewelry, phone cases, workout sets, and athletic gear.
- The flagship store is located in SoHo and has massage rooms and a juice bar.
- Oberg has personal significance attached to the store's location.
- The store marks a major retail expansion for the digital-first brand Sporty & Rich.
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