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EU Demands Apple Halt Geo-Blocking on Media Services

The European Commission has given Apple one month to address geo-blocking practices that restrict EU consumers based on their location.

  • The European Commission and the Consumer Protection Cooperation Network have identified potentially unlawful geo-blocking practices on Apple's media services.
  • Apple's geo-blocking practices limit access to apps, payment methods, and interfaces based on the user's country of residence.
  • The EU's Geo-Blocking Regulation, enacted in 2018, prohibits such discrimination to ensure a unified digital market across member states.
  • Apple has been notified and given a month to propose solutions, failing which it may face enforcement actions, including fines.
  • This action is part of the EU's broader effort to regulate tech giants and ensure compliance with its digital market rules.
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