EU Expected to Ban Apple's App Store Anti-Steering Rules Following Spotify Complaint
The decision could also include a hefty fine, potentially up to 10% of Apple's annual sales in the EU.
- The European Union is expected to impose a ban on Apple's App Store anti-steering rules, which prevent music streaming services like Spotify from directing users to alternative subscription options outside the App Store.
- The decision, slated for early next year, could also include a fine of up to 10% of Apple's annual sales in the EU.
- The investigation was initiated nearly four years ago following a complaint from Spotify, which claimed it had to increase its subscription prices to cover costs associated with Apple's App Store rules.
- Apple's anti-steering rules have been criticized for creating a poor user experience and giving Apple's own apps an unfair advantage over competing ones.
- Despite potential losses, some argue that the change would not significantly hurt Apple financially and could lead to improved user experiences and fairer competition.