Overview

• The European Commission has accused TikTok of breaching the Digital Services Act (DSA) by failing to provide sufficient transparency in its advertisement repository.
• According to the Commission, TikTok does not disclose key details about ad content, targeting, and payers, nor does it allow for comprehensive public searches of its ad database.
• TikTok now has the opportunity to respond to these preliminary findings and negotiate remedies to avoid potential fines of up to 6% of its annual global revenue.
• This is TikTok's first formal DSA breach accusation, making it the second major platform after Elon Musk’s X to face such action under the EU's stringent tech regulations.
• The Commission's broader investigation into TikTok, launched in February 2024, continues to examine issues like addictive design, child safety, and election-related disinformation.