Overview

• On May 26, the European Commission and the EU Consumer Protection Co-operation network notified Shein it has one month to address alleged breaches of consumer law.
• Ireland’s Competition and Consumer Protection Commission is co-leading the investigation with authorities in Belgium, France and the Netherlands.
• The probe targets practices including fake discounts, false purchase deadlines, unclear return and refund information, and deceptive sustainability claims.
• Shein could face fines based on its EU turnover if it fails to propose commitments and may incur additional requirements under the Digital Services Act.
• The monitoring follows broader EU e-commerce oversight efforts, including a proposed €2 handling fee on low-value shipments.