EU Pressures Meta to Revise 'Pay or Consent' Model

Meta faces potential fines over allegations that its subscription model misleads users and violates EU consumer laws.

Meta's 'pay or consent' model requires users to either pay for ad-free access or consent to data collection for personalized ads.
The European Commission and national consumer authorities argue the model uses confusing language and pressures users into quick decisions.
Meta has until September 1 to propose changes or face potential sanctions under EU consumer protection laws.
Critics claim the model's use of the term 'free' is misleading since it monetizes user data for targeted ads.
Meta defends the model, asserting it complies with European regulations and offers a legitimate business alternative.