EU Sets New Guidelines for Tech Giants to Combat Election Disinformation

Amid concerns over Russian interference, the EU urges major platforms to label AI content and boost moderation ahead of June's parliamentary elections.

The EU has issued new guidelines under the Digital Services Act, urging major tech platforms to label AI-generated content, including deepfakes, to safeguard upcoming June elections.
Tech giants like Facebook, TikTok, and others are to enhance content moderation and promote official election information, amid concerns over disinformation, especially from Russia.
Platforms are encouraged to employ factcheckers fluent in 24 EU languages and establish risk assessment units to combat election-related disinformation.
Failure to comply with these guidelines could result in investigations and hefty fines, although the guidelines are not legally binding.
TikTok, with 142 million monthly active users in the EU, is taking additional steps like push notifications directing users to trusted election information.