Facebook's Poke Feature Sees Resurgence Among Gen Z

Meta's design adjustments lead to a 1300% increase in poke usage, marking the feature's 20th anniversary.

Facebook has reintroduced the poke feature, leading to a 1300% increase in usage, with half of the pokes coming from users aged 18-29.
The poke button, originally one of Facebook's earliest features, had been less visible but never completely removed.
Meta's design tweaks have made the poke feature more accessible, encouraging its resurgence among younger users.
The poke feature's return is part of Facebook's efforts to engage younger audiences and celebrate its 20th anniversary.
Despite its ambiguous nature, the poke feature has sparked conversations and reactions across social media platforms.