Facebook's 'Poke' Feature Sees Resurgence Among Gen Z Users

Meta's update makes the nostalgic feature more accessible, leading to a significant increase in engagement.

Meta reintroduces the 'Poke' feature on Facebook, making it more visible and easier to find, leading to a 13-fold increase in usage.
The feature's comeback is largely driven by users aged 18 to 29, who are engaging with it for nostalgic reasons or discovering it anew.
Poking on Facebook is a simple interaction that sends a notification to the recipient, without any additional message or content.
The resurgence of the 'Poke' feature reflects a broader trend of users seeking more intimate, one-on-one social experiences on platforms.
Critics and enthusiasts alike see the 'Poke' as a polarizing feature, with some finding it a fun way to interact, while others recall it as awkward or intrusive.