Fashion Influencer Chiara Ferragni Fined 1M Euros in Charity Miscommunication
Ferragni apologizes and pledges to donate the same amount to a hospital, while also planning to challenge the 'disproportionate' fine.
- Chiara Ferragni, an Italian fashion influencer, has been fined 1 million euros by Italy's anti-trust authority for misleading consumers about a charitable contribution tied to sales of a traditional Christmas cake sold with her logo.
- Ferragni has publicly apologized and pledged to donate 1 million euros to the Regina Margherita Hospital in Turin.
- The cake manufacturer, Balocco, was also fined 420,000 euros for giving consumers the impression that part of the earnings from sales of the Ferragni-branded cake would benefit the hospital.
- In reality, Balocco had donated 50,000 euros to the hospital prior to the campaign and no additional funds were sent afterward.
- Ferragni plans to challenge the fine, calling it 'disproportionate and unjust', and has promised to donate the difference if the fine is lowered.