Fast Food Chains Launch Value Meals Amid Rising Prices

Burger King and McDonald's introduce $5 meal deals as consumers view fast food as a luxury due to inflation.

Burger King and McDonald's are both rolling out $5 value meals to attract budget-conscious customers.
Fast food prices have surged, with some menu items doubling in cost since 2019.
Nearly 80% of Americans now consider fast food a luxury item due to high prices.
Consumers are eating out less frequently, with many opting to cook at home instead.
Fast food chains are responding with temporary promotions to win back diners.