FDA Enforces New Clarity Rules for TV Drug Advertisements

The FDA's updated guidelines aim to eliminate distractions and simplify language in drug ads, with enforcement starting November 20.

The new FDA rules require drug ads to use simple, consumer-friendly language, avoiding medical jargon and distracting visuals.
These guidelines have been in development for over 15 years and aim to ensure that risk information is presented clearly and conspicuously.
The rules apply to both TV and radio ads, mandating on-screen text for side effects while audio information is provided.
A new bill in Congress seeks to extend FDA oversight to social media influencers who promote drugs, requiring them to disclose risks and side effects.
Despite the new rules, experts predict little change in the overall tone of drug ads, which remain visually positive.