Feminist Narratives Exploited to Market Unproven Health Tests to Women

Commercial interests are co-opting feminist messages to sell health products and tests without scientific backing, raising concerns over potential harm and misinformation.

• Corporations are using feminist language to market unproven health interventions, exploiting narratives around empowerment and women’s rights.
• The anti-müllerian hormone (AMH) test and breast density notifications are examples of marketed health technologies lacking evidence-based support.
• Marketing strategies create false expectations and may lead to unnecessary anxiety, medicalization, and overtreatment among women.
• Health professionals and governments are urged to provide balanced, high-quality information to counter misleading commercial messages.
• Advocacy for women's health is being undermined by commercial interests, risking the promotion of non-evidence-based care.

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