Ferrari Introduces Cryptocurrency Payments Across European Dealerships

Luxury automaker expands crypto payment options to meet evolving client preferences, following successful US rollout.

European dealers will start accepting crypto payments by the end of July.
Ferrari's payment system converts crypto to fiat currency immediately to avoid volatility.
The company aims to expand crypto transactions to other markets by the end of 2024.
Ferrari first introduced cryptocurrency payments in the US in October 2023.
The move is part of Ferrari's strategy to attract younger, crypto-savvy investors.