Ferrari Sees Surge in Younger Buyers as 40% of New Clients Are Under 40

The luxury automaker plans to launch its first all-electric model this October, aiming to attract a new generation of customers.

Ferrari CEO Benedetto Vigna revealed that 40% of new Ferrari buyers are now under the age of 40, up from 30% just 18 months ago.
The exclusivity of Ferrari remains intact, with a two-year waitlist for new vehicles and 81% of cars sold to existing customers in 2024.
Ferrari shipped 13,663 cars in 2024, generating €1.25 billion ($1.36 billion) in profits, and remains the 35th most valuable company in Europe by market cap.
Customization accounted for 20% of Ferrari's 2024 revenues, though the company is considering limiting color options to preserve resale value.
The company will debut its first fully electric vehicle on October 9, one of six new models planned for 2025, signaling a commitment to hybrid, electric, and traditional combustion vehicles.