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Ferrero Unveils Nutella Peanut and Ferrero Rocher Squares in U.S. Expansion Effort

The confectionery giant introduces its first new Nutella flavor in over 60 years and U.S.-tailored product innovations, supported by a $75 million manufacturing investment.

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jars of Nutella on shelves, Ferrero
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Overview

  • Ferrero North America announced Nutella Peanut, a blend of hazelnut spread and roasted peanuts, marking the first new Nutella flavor in over six decades, set to launch in spring 2026.
  • Ferrero Rocher will debut chocolate squares in five varieties, including milk, dark, and caramel, with a September 2025 release planned.
  • The company is investing $75 million to upgrade its Franklin Park, Illinois plant to support Nutella Peanut production and further localize its supply chain.
  • Ferrero is expanding its hazelnut sourcing in Oregon and production capacity in Ontario, Canada, to strengthen its North American supply chain.
  • High-profile marketing campaigns are planned for the 2026 Super Bowl and World Cup to boost brand visibility and accelerate U.S. market growth.