Ford Cuts Prices on 2024 F-150 Lightning to Boost Competitiveness in EV Market

The price reductions, which affect multiple trims, aim to keep Ford competitive against rivals like Tesla and Chevrolet.

Ford has reduced the prices of its 2024 F-150 Lightning by up to $5,500 across several trims.
The most significant price cut is for the Flash trim, now priced $5,500 lower at $67,995.
Despite price reductions, the top-tier Platinum and Platinum Black trims remain unchanged.
Ford introduces a $1,500 'Tesla Competitive Conquest Bonus Cash' to attract Tesla owners.
The F-150 Lightning continues to be the best-selling electric truck in the U.S., with significant sales growth in Q1 2024.