Ford Reduces BlueCruise Hands-Free Driving Subscription Prices

Ford responds to customer feedback by significantly lowering the cost of its BlueCruise feature and introducing a one-time purchase option.

Monthly subscription for BlueCruise is now $49.99, down from $75.
Annual subscription price has been reduced to $495 from $800.
Ford introduces a one-time purchase option for $2,495, valid for at least seven years.
The price cuts come amid a federal investigation into BlueCruise following two fatal crashes.
Ford continues to offer a 90-day complimentary trial for new customers.