Ford's Patent Filing Suggests Eavesdropping for Targeted In-Car Ads

Privacy experts raise concerns, while Ford states patents don't guarantee product development

Ford's new patent proposes eavesdropping on in-car conversations to deliver targeted ads.
The system could tailor ads based on who is in the car and the nature of their conversations.
Privacy experts warn that this technology could raise significant consent and legal issues.
Ford emphasizes that filing a patent doesn't necessarily indicate future product plans.
Other automakers are exploring similar ideas to monetize post-sale vehicle use.