Overview

• The multi-year partnership runs until the end of the 2030 season and was finalized during F1’s 75th anniversary year.
• Sting Energy is named the sport’s official energy drink with dedicated trackside and broadcast branding at every Grand Prix.
• Gatorade becomes the exclusive partner of the F1 Sprint format, rolling out tailored fan activations during sprint weekends.
• Doritos joins as the official savoury snack partner with on-site product placements and digital engagement throughout race events.
• F1 CEO Stefano Domenicali said the alliance will boost fan excitement and give both brands access to F1’s global audience.