Overview

• Formula 1 and Disney have announced a multi-year partnership set to begin with the 2026 season.
• The collaboration will feature iconic Disney characters like Mickey Mouse across various formats in the Formula 1 ecosystem.
• Plans include exclusive media content, immersive fan experiences, and co-branded merchandise aimed at attracting younger demographics.
• This initiative aligns with Formula 1’s strategy to expand beyond traditional motorsport and connect with broader audiences globally.
• Further details on specific projects and activations are expected to be revealed in the coming months.