Fox Announces Plans for New Streaming Service Targeting Cord-Cutters

CEO Lachlan Murdoch outlines mid-single-digit million subscriber goal for upcoming platform launching by late 2025.

Fox Corp. plans to launch a new direct-to-consumer streaming service targeting U.S. households without traditional cable or satellite TV subscriptions.
The yet-to-be-named platform is expected to debut by the next NFL season in fall 2025, aiming for a subscriber base in the mid-single-digit millions.
Lachlan Murdoch emphasized the service will supplement, not replace, Fox's traditional cable TV business, focusing on reaching 'cord-cutters' and 'cord-nevers.'
Former Apple TV+ executive Pete Distad has been appointed as CEO of the new streaming venture.
Fox Nation, an existing niche streaming service, has attracted 2–2.5 million subscribers, bolstered by lifestyle programming and content partnerships with high-profile creators.