Free Now Ends Ride-Hailing Services for Rental Cars in Berlin

The mobility platform shifts focus to traditional taxi bookings, citing concerns over unfair competition in the ride-hailing industry.

Free Now has stopped offering rental car ride-hailing services in Berlin, leaving the market to competitors like Uber and Bolt.
The company will now prioritize partnerships with taxi operators, emphasizing its commitment to fair competition and regulated practices.
Rental car services, which operate through apps and often undercut taxi prices, have faced criticism from the taxi industry for alleged unfair pricing strategies.
The Berlin Senate recently removed hundreds of vehicles from ride-hailing platforms due to issues with licensing and compliance.
Local authorities are considering introducing minimum pricing for rental car services, a move that has faced legal challenges in other German cities.