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French Supermarkets Criticized for Overwhelmingly Promoting Unhealthy Foods

A coalition of NGOs reveals 66% of supermarket promotions favor ultra-processed, unhealthy items, launching a petition demanding healthier and more sustainable offers.

« Dans les supermarchés, les promotions censées vous permettre de faire des économies poussent surtout à acheter des aliments mauvais pour la santé », dénoncent sept associations mercredi 21 mai 2025.
Une étude révèle que les promotions de supermarchés mettent en avant des produits mauvais pour la santé.
D'après l'enquête, "seules 12% des promotions portent sur des aliments sains (...) comme les fruits, les légumes ou les légumineuses"

Overview

  • Seven French NGOs analyzed nearly 5,000 promotions across five major supermarket chains between February and March 2025.
  • The study found that 66% of promotions targeted unhealthy, ultra-processed products, while only 12% featured healthy items like fruits, vegetables, or legumes.
  • The NGOs demand supermarkets allocate at least 50% of promotions to nutritious products and 10% to organic items to align with national health and climate goals.
  • Environmental concerns were highlighted, with 95% of promoted items deemed unsustainable and non-organic, despite retailer commitments to reduce carbon footprints.
  • A petition has been launched urging major chains to reform marketing strategies, addressing public health, environmental sustainability, and food equity challenges.