Fruit Prices Rise 5% While Vegetables Become Cheaper, Industry Faces Challenges

Lower vegetable prices and constrained fruit supply impact consumer behavior and industry outlook as global trade and regulations add pressure.

Fruit prices increased by 5% in 2024 due to limited supply, including smaller apple harvests and reduced overseas blueberry availability in the first half of the year.
Vegetable prices fell by 3% as high costs in 2023 normalized, driving a 2% increase in vegetable purchases compared to the previous year.
Consumers shifted away from premium fruits like berries and high-end tomatoes, opting for more affordable options amid economic pressures.
Industry leaders criticized new EU regulations requiring detailed labeling of product origins and the upcoming 2030 ban on plastic packaging, citing high costs and logistical challenges.
Germany remains heavily reliant on imports, with 80% of fruit and 60% of vegetables sourced from abroad, while global trade policies, including U.S. tariffs, add uncertainty.