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Fujifilm Launches X Half Camera, Blending Retro Aesthetics with Modern Features

The $850 compact camera offers 13 film simulations, a portrait-oriented half-frame sensor, and a dedicated app for analog-inspired creativity.

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Overview

  • The Fujifilm X Half features an 18-megapixel portrait-oriented half-frame sensor and a fixed 32mm-equivalent f/2.8 lens for compact, vertical shooting.
  • Designed for an analog-inspired experience, the camera exclusively captures JPEG images and offers 13 built-in film simulations accessible via a secondary screen.
  • Weighing just 8.5 ounces, the camera is highly portable and includes an optical viewfinder, but lacks an electronic or hybrid finder.
  • A forthcoming companion app will enable features like Film Camera Mode, which mimics traditional film workflows with contact sheets and diptych creation.
  • Preorders are now open at $850, with shipping set to begin on June 12, 2025, in multiple finishes including black, charcoal silver, and silver.