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3w ago

GameStop Canada Sold to Stephan Tetrault, Rebranding as EB Games Canada

The acquisition marks a return to the nostalgic EB Games branding, with plans for a community-driven retail experience under new ownership.

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Customers browse products at a Game Stop store next to a sign advertising 'save the tax' in Montreal on December 14, 2024. THE CANADIAN PRESS/Graham Hughes
GameStop Canada says it has been acquired by French-Canadian entrepreneur Stephan Tetrault from the video game retailer's struggling parent company.
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Overview

  • French-Canadian entrepreneur Stephan Tetrault has acquired GameStop Canada from its U.S. parent company, GameStop Corp.
  • The chain’s 185 stores will be rebranded as EB Games Canada, reviving the name associated with gaming retail before its phase-out in 2021.
  • GameStop Corp. sold its Canadian division as part of a broader strategy to divest international assets and focus on cost-cutting measures.
  • Tetrault, co-owner of McFarlane Toys and founder of Imports Dragon, aims to focus on community, nostalgia, and innovation in the rebranded stores.
  • The transition to EB Games Canada will include updated store signage, a new website, and refreshed branding across social platforms in the coming months.